According to colleagues, John Lopos doesn’t do anything 100%. He does everything 120% or higher.
PharmaVOICE invites a panel of experts to discuss the patient journey. Bob Hogan shows how pharma companies can better engage with patients.
The rise of digital promotion and the need to wring every last drop of ROI from successful products have created a new niche: one with shoestring budgets, little to no sales-force support and competitors ready to pounce.
Tim Frank and Bob Hogan offer their perspectives on late-lifecycle brand marketing strategies.
If you’re worried that healthcare regulations are squeezing the life out of our industry, remember that restrictions often spur creativity.
Learn why Jeff Perino embraces these restrictions.
Triple Threat is rounding off its first decade—but forget about any plans to mark the milestone. “We don’t celebrate us,” insists Tim Frank. “We focus on our clients.”
If companies such as Amazon and Facebook use it, why not Pharma? The “it” is behavior design and Bob Hogan asks the question.
Congratulations to our SEROQUEL XR colleagues at AstraZeneca for their 14-day sample kit for bipolar depression.
The Quantified Self movement and the idea of connected health are inherently patient-oriented and promise to improve outcomes.
Jesse Pease establishes a vision for companies looking to engage in mobile health, as well as advice for finessing big data.
Patient education and technology should synchronize to provide the right education to the right patient at the right time.
Bob Hogan provides his unique insight.